About the Book

Numerous movements, initiatives, and policies have been implemented to spread awareness and to help people think differently about waste conservation and recovery. One great initiative was the 3R mindset adopted in the 1970s: reduce, reuse, recycle. The 3R mindset worked tremendously well and is still used today. The ’70s in general were a pivotal decade for creating much-needed sustainable mindset shifts to fight the growing epidemic of waste and pollution. Now, forty-plus years later, sustainability efforts have grown, and waste management is gradually improving. However, are these sustainable initiatives most efficient and timely enough, and can sustainable waste management radically improve? The short-and-sweet answer and belief is yes. We can greatly reduce the amount of waste going to landfills, litter that is saturating our lands, and trash that is polluting our precious waters. By adopting even newer mindsets, anything is possible, and hopefully humans can reverse these negative impacts. The time is ripe for a mindset shift toward more innovative waste management. One idea is a four-step plan: respect, recover, reinvent, and restore (4R Earth). The four steps for Earth will first help establish a new approach to respecting the natural world and recover waste and resources to the best of our abilities. Next, reinventing waste is introduced to promote using waste as a valuable resource. The last step is to restore, the idea being to let Earth heal and to encourage earthlings to live more in balance with the planet, assuring that it provides for all future generations. Over the last decade, great awareness has been spread throughout the planet, teaching people about the growing accumulation of waste and pollution year over year. Waste from single-use disposables, packaging, and plastics are known to be especially high. New initiatives, movements, and policies are being implemented across the country throughout various thought-leading organizations. The four-step plan will help add to a foundation of historical sustainability and give birth to a new mindset shift that will further reinvent waste as a valuable resource. Waste is potentially the most undervalued resource of our time, and now is the time to reinvent it and value it like responsible stewards. The following information can also help any individual with sustainability strategy.